A CRM built around how your revenue teams actually sell
We design and build custom CRM systems that align sales, support and marketing around one source of truth — with automation that keeps leads moving instead of falling through the cracks.
- Custom pipelines matched to your sales stages
- Lead scoring based on your qualification criteria
- WhatsApp, email, calendar and telephony integration
- Automated follow-ups and task assignment
- Support ticketing linked to the same contact record
- Real-time reporting dashboards for every team
One pipeline, every team aligned
Instead of forcing your process into a generic CRM template, we build the stages, fields and automations around how your team actually qualifies and closes deals.
- Custom pipelines matched to your sales stages
- Lead scoring based on your qualification criteria
- WhatsApp, email, calendar and telephony integration
- Automated follow-ups and task assignment
- Support ticketing linked to the same contact record
- Real-time reporting dashboards for every team
Lead Scoring
Prioritise the leads most likely to convert first.
Pipeline Automation
Stage transitions and reminders that run themselves.
WhatsApp & Telephony
Conversations logged directly against the lead record.
Reporting Dashboards
Pipeline value and rep performance visible in real time.
A misaligned CRM quietly leaks revenue
When sales, support and marketing work from different records, leads stall and customers repeat themselves. Here's what a unified CRM fixes.
Fewer Leads Fall Through
Automated reminders and stage rules mean no prospect waits days for a follow-up that never comes.
Shorter Sales Cycles
Lead scoring surfaces your hottest prospects first, so reps spend time where it converts.
Consistent Customer Experience
Support and sales see the same history, so customers never repeat themselves across departments.
Accurate Forecasting
A single, trusted pipeline view replaces the guesswork of reconciling spreadsheets before every review.
No Per-Seat Fee Creep
Own your CRM outright instead of watching licensing costs climb as your team grows.
Grows With Your Process
Add new pipelines, fields or automations as your sales motion evolves, without vendor limitations.
Every CRM engagement includes
Pipeline & Stage Design
Sales stages, fields and deal properties configured to match your actual sales process.
Lead Scoring Rules
Scoring logic built around the qualification signals that matter to your business.
WhatsApp & Telephony Integration
Calls, messages and IVR events logged automatically against the right contact.
Email & Calendar Sync
Gmail, Outlook and calendar integration so scheduling and follow-ups stay in one place.
Workflow Automation
Follow-up reminders, task assignment and stage transitions configured to run automatically.
Reporting Dashboards
Real-time views of pipeline value, conversion rates and team performance.
Tools we connect to your CRM
WhatsApp Business API
Conversational lead engagement
Gmail / Outlook
Email & calendar sync
Telephony & IVR
Call logging & routing
Zapier / Webhooks
Connect to your wider stack
How we build your CRM
Sales Process Mapping
Document your stages, qualification rules and hand-off points.
- Stage Mapping
- Qualification Rules
- Hand-off Points
Build & Integrate
Pipelines, scoring and integrations configured and tested.
- Pipeline Setup
- Lead Scoring
- System Integrations
Data Migration
Contacts and deal history migrated with integrity checks.
- Contact Migration
- Deal History
- Integrity Checks
Rollout & Training
Team onboarding and adoption support after go-live.
- Team Onboarding
- Adoption Support
- Go-live Rollout
CRM development experience across sectors
CRM development packages
Every engagement is quoted to your exact sales process and integrations — these starting points give you a baseline.
Starter
A single-pipeline CRM for a focused sales team.
- 1 sales pipeline
- Email & calendar sync
- Basic lead scoring
- Core reporting dashboard
Growth
A multi-team CRM with automation and telephony integration.
- Multiple pipelines & teams
- WhatsApp & telephony integration
- Advanced automation rules
- Custom reporting dashboards
Enterprise
Organisation-wide CRM spanning sales, support and marketing.
- Unlimited pipelines & users
- Dedicated engineering pod
- Full data migration
- SLA-backed support
CRM development questions, answered
Off-the-shelf CRMs charge per seat and rarely match your exact sales process. A custom CRM mirrors how your team actually qualifies, follows up and closes, without paying for modules you don't use.
Yes. We integrate WhatsApp Business API, call tracking and IVR systems directly into the CRM so every conversation and call log attaches automatically to the right lead record.
Yes. We configure scoring rules based on your qualification criteria and automate stage transitions, follow-up reminders and task assignment so leads don't go cold waiting on manual updates.
Yes. We integrate Gmail, Outlook and calendar systems so emails, meetings and follow-ups sync automatically without your team switching between tools.
We build dashboards for pipeline value, conversion rates, rep performance and support ticket resolution, configured around the metrics that actually drive your decisions.
Yes. We migrate contacts, deal history, notes and attachments from your existing CRM, validating data integrity before your team switches over.
Ready for a CRM your team actually wants to use?
Free consultation — we'll map your sales process and outline a build plan in 30 minutes.
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