Paid search that’s judged on revenue, not clicks
We manage search, shopping and display campaigns with a single goal — a return on ad spend you can defend in a board meeting, not just a report full of impressions.
- Search, Shopping, Display and Performance Max management
- Keyword research mapped to buying intent, not vanity volume
- Continuous ad copy and creative A/B testing
- Landing page alignment and quality score improvement
- Bid strategy and budget pacing management
- ROAS and cost-per-acquisition focused reporting
Campaigns built on keyword intent, not guesswork
Every account we take on gets a full keyword and competitor audit before a single rupee is spent. From there, we structure campaigns around buyer intent, test ad copy relentlessly, and tie every keyword back to the landing page it deserves.
- Search, Shopping, Display and Performance Max management
- Keyword research mapped to buying intent, not vanity volume
- Continuous ad copy and creative A/B testing
- Landing page alignment and quality score improvement
- Bid strategy and budget pacing management
- ROAS and cost-per-acquisition focused reporting
Search Campaigns
High-intent keyword targeting for search-ready buyers.
Shopping Campaigns
Product feed optimisation for ecommerce catalogues.
Display & Remarketing
Stay visible to visitors who didn't convert the first time.
ROAS Reporting
Clear reporting tying spend directly to revenue generated.
Poorly managed PPC burns budget fast
Google Ads rewards precision. Loose keyword match types, weak ad copy and misaligned landing pages quietly inflate your cost per acquisition.
Precise Audience Targeting
Tight keyword match types and negative keyword lists stop budget leaking to irrelevant searches.
Better Quality Scores
Relevant ads and aligned landing pages lower your cost per click across the whole account.
Higher-Value Conversions
Bidding tuned toward revenue means you win the customers worth having, not just the cheapest click.
Full Funnel Visibility
Conversion tracking that follows a click all the way to a closed sale, not just a form submit.
Faster Scale-Up
A proven, profitable campaign can absorb more budget with confidence instead of guesswork.
Protection From Overspend
Daily pacing checks and budget caps stop a single bad day from draining the monthly budget.
Every Google Ads retainer includes
Keyword & Competitor Audit
A full teardown of search terms, competitor ad copy and existing account structure before launch.
Ad Copy & Creative Testing
Rotating headline and description variants tested against each other on a fixed schedule.
Landing Page Recommendations
Conversion-rate audit of your landing pages with prioritised fixes to lift Quality Score.
Bid & Budget Management
Weekly bid adjustments and daily pacing checks to keep spend on target.
Conversion Tracking Setup
Google Ads conversion tags, GA4 events and call tracking configured correctly from day one.
Monthly ROAS Reporting
A plain-English report showing spend, conversions, cost per acquisition and ROAS by campaign.
Platforms behind every campaign
Google Ads Editor
Bulk campaign management
Google Analytics 4
Conversion & funnel tracking
Google Merchant Center
Shopping feed management
Looker Studio
Live ROAS dashboards
How we run your Google Ads account
Account Audit
Keyword, competitor and historical performance review before touching the account.
- Keyword Review
- Competitor Analysis
- Performance History
Campaign Build
Structure campaigns, ad groups, copy and conversion tracking around buyer intent.
- Campaign Structure
- Ad Copy
- Conversion Tracking
Test & Optimise
Weekly bid, budget and copy adjustments based on real conversion data.
- Bid Adjustments
- Budget Testing
- Weekly Optimisation
Scale
Increase budget on proven winners and expand into new keyword territory.
- Budget Scaling
- Keyword Expansion
- Winner Reinvestment
PPC experience across sectors
Google Ads management retainers
Management fees are separate from ad spend, which is billed directly to your Google Ads account.
Starter
Single-campaign management for ad spend up to ₹1,50,000 a month.
- One Search or Shopping campaign
- Conversion tracking setup
- Monthly ROAS report
- Email support
Growth
Multi-campaign management with weekly optimisation, for spend up to ₹5,00,000/month.
- Search, Shopping & Display
- Weekly bid & copy optimisation
- Landing page recommendations
- Dedicated PPC strategist
Enterprise
Full-funnel PPC management for large or multi-market ad accounts.
- Unlimited campaigns & markets
- Custom bidding scripts
- CRM-integrated reporting
- Weekly strategy calls
Google Ads questions, answered
Campaigns typically go live within a week of onboarding, and you'll see meaningful click and conversion data within the first two to three weeks as Google's algorithm exits the learning phase.
Yes. We set up and optimise Performance Max and standard Shopping campaigns, including product feed structuring, negative keyword hygiene and margin-aware bidding by product group.
ROAS, or return on ad spend, measures revenue generated per rupee spent on ads. We optimise campaigns toward a target ROAS by shifting bids and budget toward the keywords, audiences and products that produce the highest-value conversions, not just the most clicks.
Yes. Ad quality score and conversion rate both depend heavily on landing page relevance, so we review and recommend changes to headline match, load speed and calls to action, and can build dedicated landing pages if needed.
You do. We work inside an account you own or a fresh one set up in your name, so all campaign history, data and billing stay under your control even if you switch agencies.
You get a monthly report covering spend, clicks, conversions, cost per acquisition and ROAS by campaign, plus a live dashboard you can check any time between reports.
Let's turn your ad spend into a growth channel
Free consultation — we'll audit your current Google Ads account and outline quick wins in 30 minutes.
Get a Free Quote