One strategy, every channel, one number to watch
We build the media plan that decides where your budget goes, then run paid, organic and lifecycle marketing under a single attribution model so you always know what’s actually working.
- Cross-channel media planning and budget allocation
- Paid search, paid social and programmatic display coordination
- Organic SEO and content strategy woven into the same plan
- Lifecycle email and WhatsApp marketing for retention
- Unified analytics dashboard with multi-touch attribution
- Monthly strategy reviews with a dedicated growth lead
A channel mix built around your numbers, not ours
Most agencies sell you a channel first and a strategy second. We reverse the order — mapping your buyer journey, budget and margins before recommending where a single rupee of marketing spend should go.
- Cross-channel media planning and budget allocation
- Paid search, paid social and programmatic display coordination
- Organic SEO and content strategy woven into the same plan
- Lifecycle email and WhatsApp marketing for retention
- Unified analytics dashboard with multi-touch attribution
- Monthly strategy reviews with a dedicated growth lead
Media Planning
Channel-by-channel budget splits mapped to your funnel stages.
Attribution
See exactly which touchpoint closed each deal.
Lifecycle Marketing
Email and WhatsApp flows that turn leads into repeat customers.
Growth Reporting
One dashboard covering every channel, not five separate logins.
Uncoordinated channels quietly waste budget
Running paid search, social and email as separate projects means duplicated spend, conflicting messages and no single source of truth.
Lower Blended CAC
Budget shifts toward whichever channel is actually delivering the cheapest qualified lead this quarter.
No Wasted Overlap
A single media plan stops two channels from bidding against each other for the same customer.
Faster Decisions
One dashboard means budget reallocation decisions happen in days, not at the end of a quarter.
Resilience to Channel Shocks
When one platform gets more expensive or restrictive, your business isn't dependent on it alone.
Higher Customer Lifetime Value
Lifecycle flows keep nurturing customers long after the first paid click converts them.
A Clean Funnel View
You see the whole journey from first impression to closed sale, not isolated channel snapshots.
Every digital marketing retainer includes
90-Day Media Plan
A documented channel-by-channel budget and messaging calendar reviewed every quarter.
Cross-Channel Execution
Coordinated paid search, paid social, SEO content and email under one editorial calendar.
Multi-Touch Attribution Setup
UTM governance, conversion tracking and a dashboard tying spend to revenue by channel.
Lifecycle Email & WhatsApp Flows
Welcome, nurture, cart-recovery and win-back sequences built and automated.
Monthly Performance Review
A live call walking through what moved, what didn't, and where budget shifts next month.
Competitor Benchmarking
Quarterly reporting on share of voice and spend efficiency against category competitors.
Platforms behind every campaign
Google Analytics 4
Cross-channel measurement
Google & Meta Ads Manager
Paid media execution
HubSpot
Lifecycle & CRM automation
Looker Studio
Unified reporting dashboards
How we plan and run your marketing
Audit & Benchmark
Review historical performance, category benchmarks and existing channel mix.
- Performance Review
- Category Benchmarking
- Channel Mix Analysis
Media Plan
Agree budget allocation, KPIs and attribution model across channels.
- Budget Allocation
- KPI Alignment
- Attribution Modeling
Launch & Optimise
Run campaigns, test creative and reallocate spend weekly toward what works.
- Campaign Launch
- Creative Testing
- Weekly Optimisation
Report & Scale
Monthly attribution reporting and a scaling plan for the following quarter.
- Attribution Reporting
- Quarterly Scaling
- Spend Reallocation
Marketing strategy across sectors
Digital marketing retainers
Retainers scale with the number of channels and monthly media spend under management.
Starter
A focused single-channel plan for businesses testing digital marketing.
- One primary paid or organic channel
- Monthly performance reporting
- Basic conversion tracking setup
- Email support
Growth
A coordinated multi-channel plan with lifecycle marketing included.
- Up to 3 channels, one media plan
- Multi-touch attribution dashboard
- Lifecycle email & WhatsApp flows
- Dedicated growth lead
Enterprise
Full-funnel management across every channel for larger media budgets.
- Unlimited channels & markets
- CRM-integrated attribution
- Weekly strategy syncs
- Dedicated pod of specialists
Digital marketing questions, answered
Digital marketing is the umbrella strategy that decides which channels deserve budget and why. Google Ads and social media are individual execution channels; our digital marketing engagement sets the media plan, budget split and attribution model that those channels operate inside.
It depends on your funnel stage and audience. Most plans blend paid search or social for demand capture, SEO and content for organic compounding, and email or WhatsApp lifecycle flows for retention, weighted according to where your customers actually make decisions.
We start with your historical performance data and category benchmarks, run a test budget across candidate channels for four to six weeks, then reallocate spend toward whichever channels show the strongest cost-per-acquisition and retention signal.
Both. Our strategy team sets the media plan and this engagement includes hands-on execution across paid and organic channels, coordinated by a single account lead so nothing falls between channels.
We implement multi-touch attribution using UTM-tagged campaigns, a shared analytics dashboard and, for higher-budget accounts, a data layer that connects ad platforms to your CRM so every closed deal traces back to its originating channel.
We recommend a minimum combined media budget of roughly ₹50,000 a month so there is enough signal to optimise meaningfully, though our Starter retainer can work with tighter budgets for single-channel focus.
Let's build a marketing plan your budget deserves
Free consultation — we'll review your current channel mix and outline a media plan in 30 minutes.
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